Jersey Water Works Social Media Toolkit on Water Infrastructure
The Jersey Water Works Community Engagement Committee has compiled memes, posts and tweets that can be used to help you raise awareness about combined-sewer overflow pollution, flooding, runoff and the need for water infrastructure investment. Our goal is to engage stakeholders and the public in water infrastructure issues.
Use these posts, tweets and memes strategically on days like; “Imagine a Day without Water” to educate the public on water infrastructure issues. We recommend that you always include images and appropriate hashtags with all of your social media posts to increase engagement.
For posting times, organizations should follow what works best as a result of your own internal analytics, but in general: Facebook: weekdays, especially Thursdays and Fridays in the midday hours between 12pm and 3pm. Twitter: weekdays around lunch and after work hours, multiple times a day. Instagram: weekdays after work hours. Many social media management platforms, such as Tweetdeck and Buffer, will allow you to schedule these in advance.
Help people connect the dots during heavy rainstorms with posts that highlight the connection between our aging water infrastructure and flooding, and keep the discussion going on the need to invest in our water infrastructure.
We’ve also included a list of annual events, both national and international, around which we can organize our efforts.