“Connecting with Stakeholders to Make Water Infrastructure Matter”
As communities and utilities with combined-sewer systems scope out the technical solutions needed to meet regulatory requirements and upgrade aging water infrastructure, they face a related challenge — to build public support for what will be massive investments in water infrastructure. To help, Jersey Water Works is offering free assistance from others who have faced similar challenges and learned along the way.
Communications representatives from DC Water, considered a national leader in public engagement, will be in New Jersey for two communications workshops:
- A full-day workshop on Monday, Oct. 24, tailored specifically for officials and employees of cities and utilities with combined-sewer systems. Utility managers and staff, business administrators and city managers, department heads and staff and consultants involved in any kind of municipal infrastructure, and, of course, communications staff and public information officers will all benefit from this workshop.and
- A two-hour overview workshop on the afternoon of Tuesday, Oct. 25, tailored to community groups and nonprofit organizations that want to get their stakeholders engaged, and open to anyone interested.
Leading the workshops will be Alan Heyman, chief marketing officer at DC Water; Ted Coyle, a multimedia specialist at the authority; and Emanuel Briggs, DC Water’s community outreach manager. They will talk about the organization’s Clean Rivers combined-sewer overflow mitigation project — the largest public-works project in Washington, D.C., in 40 years, and entirely funded by ratepayers.
The DC Water representatives will share key communications strategies and techniques they used to build public support for Clean Rivers, including branding and visual identity, ways to celebrate success, effective public meetings and the use of social media..
Attendees from CSO municipalities and utilities will receive access to customizable marketing materials and be eligible for up to eight hours of free consulting or design services to help amplify and refine their public outreach plans.
More information and registration for the full-day workshop for employees of CSO cities and utilities is here, and more information and registration for the overview workshop is here. Both workshops are free, but registration is required.